· Nike + GPS iPhone App – This month Nike Running launched the latest addition to their Nike+ range. The new Nike+ App is engineered to operate seamlessly between GPS and an accelerometer for an accurate, motivating and entertaining runner’s tool. The new Nike+ GPS App allows runners to use their iPhone to visually map every run while tracking pace, distance, time and calories-burned as well as stay motivated with instant feedback during and after each run from athletes like Paula Radcliffe and Lance Armstrong.Visit www.nikerunning.com for more information
· Nike x Undercover Gyakusou – October 2010 sees Nike and Jun Takahashi, founder and head designer of Japan’s coveted clothing label Undercover, release the first Nike x Undercover Gyakusou performance running collection for men. The design partnership fuses cutting edge Nike running innovations and design with the functionality of Takahashi’s Undercover—whose dedication to a less-but-better design philosophy mirrors Nike founder Bill Bowerman’s passion for the athletic benefits of minimalism. It amplifies levels of technical precision and intuitive function, delivering a unique and modern perspective on running by runners.
· Nike LunarEclipse+ – On the shelves this October is the Nike LunarEclipse+. Considered the Bentley of running shoes, this shoe offers a sumptuous running experience. It exudes luxury in feel and attention to design detail. Featuring a gender specific LunarLon system, coupled with Dynamic Support to deliver premium cushioning and comfort that adapts to each runner’s stride for a smooth ride.
· GRID: Run Your City – Hitting the streets this autumn is Nike’s unique running the GRID: Run Your City. Tribes of runners from the four corners of London will do battle, as gamers are asked to show their allegiance to the North, East, South or West. For two weeks, we’re turning London into a game board. With team captains representing each district, pushing competitors to run like they’ve never run before.
· Covent Garden Store Launch – Making way for a new tribe of running enthusiasts, Nike will be opening its first running specific store in London’s Covent Garden this autumn. The exclusive Nike Running store, launching in October, is set to become the destination for every type of runner, be it the fashion savvy, the music lover or fans of cutting edge sports technology. The store will soon become home to running tribes across the city.
